The phrase ‘these are not normal times’ has become a banal expression within the COVID-19 climate. Nations and individuals are gradually recognizing ways to not only survive the pandemic but to succeed. The fact prevails that if COVID-19 had emerged about a century ago as the Spanish flu, we would not have been able to ease some of its effects on our lives. The pandemic came at a time where technology harbors some of its impacts. The internet has been an invaluable resource for us to maintain our businesses, education, faith, and to interact with one another amidst the calls to be socially distant.

In business, online trading has been the way to go. In the sphere of formal education, lectures and examinations are virtual. The same applies to faith-based entities. Places of worship have re-opened in many parts of the world with some limitations; however, some regular churchgoers prefer to stay home and watch services online. Many people are gradually becoming accustomed to life online.

Up to now, auditoriums, theatres, and cinemas were common places for entertainment to perform. The advent of this pandemic has seemingly robbed artists of their primary means of income. Many complain about these challenges in their art and careers, and audiences hunger for more access to entertainment.

THE AFRICAN DIGITAL SPACE

As Africans are becoming part of the growing digital community, access to quality, and engaging online content has become a necessity. The World Bank recorded 89 million-internet users in sub-Saharan Africa, half of which were in Nigeria. Kenya and Nigeria together accounted for 62% of the total internet users in Africa. There is also more attention toward investment in African-based media. Major organizations like Netflix and Universal are steadily invading the digital creative space of Africa.

It is evident that the pandemic has caused a higher demand for creative content online. Content creators should use this surge of online interest to their advantage to create content for digital platforms, reaching the masses who yearn for their art.

MAKE ROOM FOR CHRISTIAN CREATIVES

The population of Christians in Africa exceeds the number of Christians on any other continent. These numbers will not decline anytime soon; in fact, an exponential increase in the number of African Christians is to be expected in the next few decades. Coupled with the growing number of Christians in Africa and the broadened interest in African media, there is much room for creatives to display their talent and broaden their audiences with the potential to attract major companies for distribution.

Dominion Television is no stranger to the growing demand for digital content. Dominion TV on Demand provides unlimited access to quality Christian content made in Africa, providing values-based, interesting content available on any mobile device. Our content is created to inspire Christians to live faith-empowered lives. Our goal is to make Christ more relevant to a new generation of young Christians looking for meaning and a new representation of the Christian faith.

As the Christian faith has taken center stage in Africa, opportunities for Christian creatives are more attainable and have the potential to attract major markets. The shift of attention to faith-based content is encouraging, and the growing demand for quality online content should be met with able hands.